CEI Stories

Serving & supporting small business owners just like you.


August 18, 2017

Mariama's Beauty Supply

Mariama’s Beauty Supply located on Forest Avenue in Portland

In January 2012, when Mariama Jallow arrived in the United States from her home country, The Gambia, she had ambitions to be a part of the growing immigrant business-owner community in Portland, Maine. After overcoming many hurdles, including advocating for and seeing the shift in a state law, developing a business plan, and opening a type of business that was new to the state of Maine, she now owns and operates Mariama’s Beauty Supply store on Forest Avenue in Portland.

In The Gambia, Mariama managed a store with her mom. “It was nothing like here,” she explained. “When you arrive in the US you just don’t know. I thought I could just go and open a store. Then I learned about taxes, paperwork, insurance, rules and regulations. I didn’t have any help.” She learned about CEI’s StartSmart program from other immigrant business owners and set out to meet with Business Advisor John Scribner.

Her first idea was to open a grocery store, but she quickly learned that the market for new immigrant-owned grocery stores in Portland was saturated. Next, she dreamed of opening a hair and braiding business which would include retail products and rooms that braiders could rent to braid hair. She initially came to StartSmart looking for assistance with the licensing aspect of opening her business. Under Maine Law, hair braiding was prohibited without a cosmetology license. “I couldn’t believe it,” said Mariama. The hair braiding process doesn’t involve any chemicals or harmful products, which is a major reason for cosmetic licensing. “Many people in Maine aren’t familiar with hair braiding because there aren’t many Africans here. I knew this business could be good for the state.”

Congresswoman Chellie Pingree and Mariama Jallow

Mariama and her business advisor, John, began by reviewing the state laws. They worked with CEI’s Senior Vice President of Research and Policy Development, Carla Dickstein, and Peggy Schaffer, who served as the small business advocate within the Secretary of State office at the time.

“We worked together to help update the licensing requirements at the State level,” said John. “Mariama’s willingness to get involved on that level is unique, and showed her strong desire to open her own business.”

Mariama and John both provided testimonial before the legislature, and with a strong case the bill quickly passed, allowing individuals to offer hair braiding services without having a cosmetology license. With the new ruling in place, Mariama pursued finding a retail space where her vision for the beauty store and hair braiding salon could become a reality.

After about a year of looking for a location for her business, a retail storefront became available on Forest Avenue. Mariama worked closely with John to manage all the legalities of renting and operating out of the building, including setting up a tax ID number and getting business insurance, to name a few. “Sometimes I sit down with John for one or two hours, for free! He takes time to come in here to my business. There’s no way I could’ve paid for those services,” she said.

Mariama Jallow inside Mariama’s Beauty Supply

The business opened in the summer of 2016 as a hair retail space. After a few months, some of her clients began renting rooms in the store for their personal hair braiding services. While Mariama is not a hair braider, she is excited to offer a space where skilled immigrants can earn a living for themselves. In the Portland area, there are no stores that are solely dedicated to African hair sales and services. Some hair is sold in small grocers, but Mariama’s Beauty Supply is the first hair-only retailer.

“If it wasn’t for CEI, where would I go? When I came up with the project, John was there from the start. Each time I work with him I feel more confident in my ability to run a business. The people in Maine are lucky. It’s impossible for us to do this without support. CEI has provided a lot of help for me, and I know many others who feel the same way.”

–Mariama Jallow, Owner, Mariama’s Beauty Supply

“Mariama is always looking to learn and grow her business to the next level, and it’s a pleasure to play a small part in the growth of her business and dream,” said John. She plans to expand the business this fall to include a fully operational hair salon with two stylists. Mariama concluded, “People feel comfortable and relaxed here. Now they can come to buy hair and have their hair braided.”


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