Skip to content

CEI

Innovation and investment in rural America.

  • Find an Advisor
    • For Entrepreneurs
      • Small Business Development Center
      • The CEI Women’s Business Center
      • StartSmart
      • Workforce Solutions
      • Child Care Business Lab
      • Downeast Business Boot Camp & Pitch-Off
      • Small Business Resources
    • For Sustainable Food Systems
      • Agriculture & Food Systems
      • Tastemakers Initiative
      • Fisheries & Aquaculture
      • Maine Seafood Marketing Initiative
    • For Individuals
      • Homebuyer / Homeowner
      • Financial Wellness
      • Resident Owned Communities
  • Apply for Financing
    • For Businesses
      • Make a Loan Payment
      • Wicked Fast Loans
      • Grow Maine at CEI
      • Business Loans
      • Sea Farm Loans
      • Venture Capital
      • Maine Relief Programs
    • FOR PROJECTS
      • Solar Energy Financing
      • Community Facility Financing
      • CRA & Opportunity Zone Real Estate Investments
      • New Markets Tax Credits
      • State Historic Tax Credits
  • Maine State Programs at CEI
    • Maine State Child Care Infrastructure Grant Program
      • Grow Maine at CEI
  • Meet Our Subsidiaries
    • Bright Community Capital
    • CEI-Boulos Capital Management
    • CEI Capital Management
    • CEI Ventures
  • About
  • News & Events
  • Donate
  • Contact
  • Search
Close
loading...

Guru Vintage + Modern

Environmental Sustainability Meets Vintage Clothing

A graduate of fashion merchandising and management at the Fashion Institute of Technology in New York, Kristan Green dreamed of opening a brick and mortar fashion storefront for nearly a decade. Life changes following school put the idea on pause for a while, but in the interim, Kristan began building up a robust online presence for her brand, Guru Vintage + Modern.

Starting as an Etsy shop, Guru Vintage + Modern focused on vintage clothing from the 1930s-1970s, the latter era being, in Kristan’s words, her true love. The rise of social media shopping and declining availability of clothing from earlier decades led Kristan to transition her shop to Instagram and shift her focus to the 1980s and 90s, which was easier for her shoppers to fold into their current wardrobes. With a dedicated customer base and a clear plan forward, Kristan was ready to make the storefront leap.

But the leap from a virtual shop to a physical one isn’t easy and Kristan had a lot of questions – could she afford the ongoing rent and overhead of a storefront? Would she need a loan to make it happen? Could she leave her day job and dedicate herself to the shop full time? When a friend recommended CEI, Kristan reached out to the Women’s Business Center. Over the course of several appointments, her advisor walked her through financials and projections, helped her come up with a sustainable pricing plan for her goods and determined what income would be necessary to support her full time.

“I’m more of a right brain person, so it was helpful to have everything written out and walked through step-by-step,” Kristan recalled. She had the answers to her initial questions: she could afford the rent on a storefront and rather than taking a loan and she would be better served using personal resources to fund the startup. She described as a notable lack of pressure to borrow money from CEI, an organization that also makes business loans. As for that last question, “Could she focus on Guru full time?” The answer was, “not yet”, something this passionate entrepreneur sees as a challenge rather than a downside.

Guru Vintage + Modern opened in downtown Bath in the summer of 2019, and it’d be hard to find a more literal brick and mortar shop. The carefully curated collection is displayed in a stylish apartment-like environment to encourage shoppers to explore each piece and make a connection prior to purchase, something Kristan hopes will encourage people to shift their shopping habits to something more environmentally-friendly.

“Fast fashion has conditioned us to disposability. I researched a lot of ethical and sustainable new brands for inclusion in the store, but we don’t need new clothes – there are so many clothes out there already. I love what I do and I get to do the legwork for others. These are clothes that have lasted 25 years and that have another 25 years left in them.”

Kristan Green, Owner, Vintage Guru + Modern


Having just finished the third month in her storefront, Kristan is excited to see what a full year in the location will bring, as she continues to work to bring environmental sustainability to the fashion industry and economic sustainability to her business.

Learn More About Guru Vintage + Modern

Website: https://guruvintagemodern.com/
Facebook: https://facebook.com/guruvintagemodern Instagram: @GuruVintageModern

Looking to Start or Grow Your Own Woman-Owned Business?

CEI’s Women’s Business center offers business advising, workshops and events for women in business. Our experienced, knowledgeable business specialists can help you at any stage of your business, from start-up to expansion. To learn more, visit https://www.ceimaine.org/women/

More Stories

CEI Stories

  • A smiling Passamaquoddy Native American woman standing in front of a craft fair booth
    Crafts From The Bay
    A Business Born from the Heart
  • Mis Primeros Pasos
    Taking steps to help children develop a loving connection with the natural world and diverse cultures
  • Crown Fried Chicken & Kebab
    Elbow Grease + Expertise = An Excellent Eatery
  • Rhona Beauty LLC
    From New Career to New Business Owner
  • Tubelite Inc.
    Creating Good Jobs in Mesquite, Texas
  • Carolina’s Specialty Shop
    Bringing an immigrant's perspective to supporting locally-made goods.
More Stories

We are creating an economy that lifts all people.

About Us

Join Us!

"*" indicates required fields

Name
This field is for validation purposes and should be left unchanged.

  • Coastal Enterprises on Instagram
  • Coastal Enterprises on Linkedin
  • Coastal Enterprises on Facebook
  • Coastal Enterprises on Twitter
  • Coastal Enterprises on Youtube

COASTAL ENTERPRISES, INC.
30 Federal Street, Suite 100
Brunswick, ME 04011
207-504-5900

Find Your Local Office

  • Advice
    • For Business
    • Apply for Financing
    • Make a Loan Payment
  • CEI Subsidiaries
    • Bright Community Capital
    • CEI-Boulos Capital Management
    • CEI Capital Management
    • CEI Ventures
  • Investing in CEI
    • Donate
    • Investment Capital
    • Venture Capital
    • Solar Investments
  • About
    • Our Team
    • Our History
    • Careers at CEI
    • Publications and Reports
    • Public Policy Initiatives

© 2023 Coastal Enterprises, Inc. All Rights Reserved.
Coastal Enterprises, Inc. is an equal opportunity lender, provider, and employer.

  • Terms of Use
  • Privacy Policy