- May 1, 2018
9:00 am - 10:30 am
Please note that this workshop has been rescheduled from April 10 to May 1.
What are some top-priority communications and experiences you can create, to make your brand come to life?
Hooray – you know what brand experience you need to create and you can articulate how it looks and feels! How do you really bring it to life as a 360 degree experience? How do you make it permeate your company and interactions with your customers, so that they can’t help but notice and love you?
In this session: Use both Operation Map, and Customer Journey tools to identify opportunities to bring your brand to life. Prioritize the most impactful touch points, and prototype ideas for how they can be.
Takeaways: Attendees will develop a set of high-impact ideas for creating your brand experience, as well as sketches of your top priority ideas.
This workshop will be taught by Kate Howe, an award-winning designer, and brand and marketing strategist. Previously Head of Graphic Design for the NYC Dept. of Design & Construction, she has over 15 years of experience developing brands and designing multi-channel marketing campaigns, for the corporate, startup, not-profit, and public sectors. Kate Holds an MFA from Yale University, and has been published in the New York Times. Honors include the SEGD Sylvia Harris Public Service Award.
This workshop will be held at the Marine Trade Center building, located at 2 Portland Fish Pier. There is a visitor parking lot next to the building- the spaces directly against the wall of the building are 30 minute spots. The spaces on the opposite side of the lot are 2 hr spots, and the spaces in the drive-up circle are 3 hr visitor spaces. Please do not park elsewhere on the pier, as you risk being ticketed.
Venue: CEI - Portland
Directions to CEI
From the Maine Turnpike, take Exit 45 to 295 North.
From 295 North, take Exit 4 to Commercial Street/Portland Waterfront.
After you cross the Veteran’s Memorial Bridge, turn right at light onto Commercial St. Continue until you pass Becky’s Diner, then the Gulf of Maine Research Institute (on right). Turn right at the next light (intersection of Commercial & Center St.) into the Portland Fish Pier. Follow the road, which weaves between parking lots and goes past Bristol Seafood. The Marine Trade Center building will be visible. Continue driving toward the waterfront until you reach the Marine Trade Center, turn left into the Visitors Parking Lot adjacent to the building. (See parking info below.)
From the North
From Route 295 South, take Exit 7, Franklin Arterial/Route 1A. Proceed on Franklin St, straight through the traffic light. You’ll go up a hill, cross Congress St., then down a hill to Commercial St. Turn right on Commercial St.
Proceed on Commercial until you reach the stoplight at the intersection of Commercial and Center St. You’ll see a sign for the Portland Fish Pier on the stop light. Turn left at the stoplight, toward the waterfront. Follow the road past the white security kiosk. The road weaves between the parking lots and goes past Bristol Seafood.
By now the Marine Trade Center building will be visible. When you reach the Marine Trade Center turn left into the Visitor’s Parking Lot adjacent to the building or park behind the building.
Guest parking is available in the lot adjacent to the Marine Trade Center. Parking spaces are clearly marked for either 30 minutes or 2 hours. There are also several 3-hour spaces located along the semi-circular drive next to the Visitor’s Parking Lot.