RESCHEDULED: Targeting Your Ideal (and most profitable) Customer

ATTN:  WE ARE RESCHEDULING THIS EVENT.  IF YOU ARE SEEING THIS MESSAGE AND WERE PLANNING ON REGISTERING, PLEASE EMAIL BJG@CEIMAINE.ORG SO THAT SHE CAN ALERT YOU WHEN THE EVENT IS RESCHEDULED.  THANK YOU.

Identifying your target customer is an important step in any marketing plan.  In this workshop you will create your idea customer avatar.  You will learn how to identify and describe this person so well that you can easily step into their shoes.

Identifying your ideal customer allows you think like them, speak like them, experience their emotions, and learn from them.

You will then be able to identify who to market to, how to reach them and where to find them.  All of this will help you get the most out of your limited marketing dollars.

The workshop will be facilitated by Betty Gensel of the Women’s Business Center at CEI, and by Angela Chute of Authentic Compass Inc.  Angela is a Certified Life Breakthrough Coach, (CLBC) who helps professionals, business owners and entrepreneurs choose, empower and optimize their focus, priorities and action plans.

Space is limited and preregistration is required.  Contact Betty Gensel for more details:  bjg@ceimaine.org or (207) 778-6529.