CEI

Innovation and investment in rural America.

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Social Media Basics for Small Business Owners

Do you want to set your small business up for success on social media? In this workshop we’ll talk about how to define your goals, determine which social media channels are best for your business, and understand how to reach your target audience. We’ll also discuss what type of content you should be sharing, which metrics you should be tracking, as well as what, where, and when to be posting.

*Attendees should have an existing business page on at least one social media platform prior to registering. This workshop will not cover how to set up your social media pages.

This workshop will be taught by Caseylin Darcy, Owner of Goodlux Media. Caseylin is a marketing consultant, social media expert, and Squarespace web designer living in Portland, Maine. She has clients all over the world and enjoys offering people — and their businesses — the tools to succeed in the fast-paced digital world!

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  • November 14, 2017
    9:00 am - 10:30 am

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Event Location

CEI - Portland
2 Portland Fish Pier, Ste. 201, Portland, Maine, 04101, United States

Directions to CEI

From South
From the Maine Turnpike, take Exit 45 to 295 North.
From 295 North, take Exit 4 to Commercial Street/Portland Waterfront.

After you cross the Veteran’s Memorial Bridge, turn right at light onto Commercial St. Continue until you pass Becky’s Diner, then the Gulf of Maine Research Institute (on right). Turn right at the next light (intersection of Commercial & Center St.) into the Portland Fish Pier. Follow the road, which weaves between parking lots and goes past Bristol Seafood. The Marine Trade Center building will be visible. Continue driving toward the waterfront until you reach the Marine Trade Center, turn left into the Visitors Parking Lot adjacent to the building. (See parking info below.)

From the North
From Route 295 South, take Exit 7, Franklin Arterial/Route 1A. Proceed on Franklin St, straight through the traffic light. You’ll go up a hill, cross Congress St., then down a hill to Commercial St. Turn right on Commercial St.

Proceed on Commercial until you reach the stoplight at the intersection of Commercial and Center St. You’ll see a sign for the Portland Fish Pier on the stop light. Turn left at the stoplight, toward the waterfront. Follow the road past the white security kiosk. The road weaves between the parking lots and goes past Bristol Seafood.

By now the Marine Trade Center building will be visible. When you reach the Marine Trade Center turn left into the Visitor’s Parking Lot adjacent to the building or park behind the building.

Parking

Guest parking is available in the lot adjacent to the Marine Trade Center. Parking spaces are clearly marked for either 30 minutes or 2 hours. There are also several 3-hour spaces located along the semi-circular drive next to the Visitor’s Parking Lot.