Social Media Basics for Small Business Owners

Do you want to set your small business up for success on social media? In this workshop we’ll talk about how to define your goals, determine which social media channels are best for your business, and understand how to reach your target audience. We’ll also discuss what type of content you should be sharing, which metrics you should be tracking, as well as what, where, and when to be posting.

*Attendees should have an existing business page on at least one social media platform prior to registering. This workshop will not cover how to set up your social media pages.

Workshop Presenter: Elle Darcy is a brand coach and strategist living in her native Portland, ME. Elle loves working with impactful brands to discover the purpose behind their passion and helping them share that message with the world. Whenever possible, Elle explores new travel spots with her daughter Lux — who is also her why.

This workshop will be held at CoworkHERS, located at 411 Congress Street in Portland.