Social Media Advertising for Small Business Success

Are your social media marketing efforts failing to generate the results you want? Are you unsure of when to pay for ads or how much to spend on them? This workshop is designed to simplify the best practices of paid advertising for Facebook and Instagram. We’ll cover the budgeting, planning, execution, adjustment and analysis of an effective paid social media campaign, and create SMART goals to maximize your efforts. We’ll also discuss how to implement effective strategies for Facebook and Instagram without paying a dime!

Attendees will go through the process of setting up an ad and should bring a laptop to participate in this exercise.

*Attendees should have an existing business page on at least one social media platform prior to registering. This workshop will not cover how to set up your social media pages. You should also feel comfortable with posting on your social media pages and, ideally you should have experimented with paid advertising.

This workshop will be taught by Caseylin Darcy, Owner of Goodlux Media. Caseylin is a marketing consultant, social media expert, and Squarespace web designer living in Portland, Maine. She has clients all over the world and enjoys offering people — and their businesses — the tools to succeed in the fast-paced digital world!