Marketing Training Program (April 2019 start)

Our Marketing Training Program includes a series of workshops, resources, and individual advising sessions that are designed to provide clients with the knowledge and skills you need to create and implement a marketing plan that supports your business goals. Clients will work with a business advisor to create an outline for your marketing plan, meet with one of our Entrepreneurs in Residence (EIR) for a deep-dive strategy session, and attend workshops related to marketing fundamentals, messaging, branding, social media, and advertising that are designed to help you achieve your goals.

Once you have registered for the Marketing Training Program a WBC advisor will contact you to schedule your initial meeting.

Please note that if you do not wish to participate in the Marketing Training Program clients may also register for individual workshops via the links below.

The following workshops are included in the Marketing Training Program:

4/30/19 Building a Values-Based Approach to Marketing: In this workshop clients will learn the foundation of a values-based messaging strategy: your “Why”, values, and beliefs, and an understanding of how this can be used as a tool to ground marketing and business decisions.

5/2/19 Brand Strategy for Small Business: In this workshop we’ll investigate what’s authentic to your company, what your customers need and want, and identify market opportunities to determine your optimal brand strategy.

5/16/19 Making Impactful Marketing Decisions: In this workshop, you’ll learn ways to assess and evaluate marketing opportunities and ideas as they come your way, think strategically about your marketing efforts, and make the most of your precious time, money, and other resources.

5/23/19 Social Media Basics for Small Business: In this workshop we’ll talk about how to define your goals, determine which social media channels are best for your business, and understand how to reach your target audience.

6/4/19 Bringing Your Brand to Life: In this workshop we’ll translate your Brand Strategy into aesthetic and stylistic terms. Attendees will understand visually and tonally what creative executions are right for your brand, and use a Customer Journey tool to identify opportunities to bring your brand to life in a 360 degree experience.

6/6/19 Instagram for Small Business: In this workshop, attendees will learn how to optimize your Instagram profile to create more followers, how to craft your branded message, how to use hashtags to increase brand awareness, and develop a content strategy so you know what to share and what to say.