CEI

Innovation and investment in rural America.

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Making Impactful Marketing Decisions

The variety and range of marketing options available today can be absolutely overwhelming. In this workshop, you’ll learn ways to assess and evaluate marketing opportunities and ideas as they come your way, think strategically about your marketing efforts, and make the most of your precious time, money, and other resources. We will start with a review of your target audience(s), explore creative ways to think about reaching them, introduce a decision framework to guide marketing activities toward those that will make the most impact, and workshop your current (and planned) marketing activities against that framework.

Attendee pre-work:

-Articulate top 3 target audiences

-List of current marketing/ communication activities

This workshop will be taught by Leah Hurley, Owner of Craft. Leah works with businesses and organizations to amplify their impact through a marketing and communications lens. She has appeared on Greenlight Maine as a judge and mentor, and serves as an Entrepreneur in Residence at the Women’s Business Center at CEI.

 

Location: This workshop will be held in the 2nd floor conference room of the Marine Trade Center, at 2 Portland Fish Pier, where CEI’s Portland office is located.

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  • May 16, 2019
    9:00 am - 10:30 am

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Event Location

CEI - Portland
2 Portland Fish Pier, Ste. 201, Portland, Maine, 04101, United States

Directions to CEI

From South
From the Maine Turnpike, take Exit 45 to 295 North.
From 295 North, take Exit 4 to Commercial Street/Portland Waterfront.

After you cross the Veteran’s Memorial Bridge, turn right at light onto Commercial St. Continue until you pass Becky’s Diner, then the Gulf of Maine Research Institute (on right). Turn right at the next light (intersection of Commercial & Center St.) into the Portland Fish Pier. Follow the road, which weaves between parking lots and goes past Bristol Seafood. The Marine Trade Center building will be visible. Continue driving toward the waterfront until you reach the Marine Trade Center, turn left into the Visitors Parking Lot adjacent to the building. (See parking info below.)

From the North
From Route 295 South, take Exit 7, Franklin Arterial/Route 1A. Proceed on Franklin St, straight through the traffic light. You’ll go up a hill, cross Congress St., then down a hill to Commercial St. Turn right on Commercial St.

Proceed on Commercial until you reach the stoplight at the intersection of Commercial and Center St. You’ll see a sign for the Portland Fish Pier on the stop light. Turn left at the stoplight, toward the waterfront. Follow the road past the white security kiosk. The road weaves between the parking lots and goes past Bristol Seafood.

By now the Marine Trade Center building will be visible. When you reach the Marine Trade Center turn left into the Visitor’s Parking Lot adjacent to the building or park behind the building.

Parking

Guest parking is available in the lot adjacent to the Marine Trade Center. Parking spaces are clearly marked for either 30 minutes or 2 hours. There are also several 3-hour spaces located along the semi-circular drive next to the Visitor’s Parking Lot.