Developing a Marketing Plan, offered with the Five Rivers Arts Alliance

This class is being offered in conjunction with the Five Rivers Arts Alliance, and is being offered for their members.  If you are not a Five Rivers Arts Alliance member you are still welcome to attend the class.   

Having a thriving art business depends not only on making  art, but also on the ability to market and sell your art. This class will outline the key aspects that any artist should think about when developing a marketing plan.   From mission to measurement and promotion to placement, we’ll cover all the basics.  The framework provided will be helpful for both new and seasoned artists, who may appreciate the opportunity to reexamine their approach to marketing.

Teacher: Sarah Guerette.  Sarah works as the Director of the Women’s Business Center at CEI, where she provides technical assistance to start-ups and existing small businesses in southern Maine, with a focus on women-owned businesses. Services include one-on-one counseling, workshops and online training on a range of topics including: business planning, business financing, and sustainable growth. Originally from Bangor, Maine, Sarah has worked with small business owners both in Boston and in Ecuador, where she lived for nearly five years. She has worked extensively with artist entrepreneurs through MA MoCa’s Assets for Artists program. Sarah holds a B.S. from the University of Maine and an M.B.A. with a concentration in Marketing from the Boston University School of Management.