Design Strategy: Creating Your Brand Experience

Please note that this workshop has been rescheduled from March 27 to April 10. 

How should you look, feel, speak, and interact in order to create your defined brand experience for customers?

Great, now you can tell people the kind of company you are and the brand you want to build. But how do you translate that into tangible designed items, collateral and communications? How do you brief designers and know if specific applications are ‘on-brand’?

In this workshop: Translate your Brand Strategy into aesthetic and stylistic terms. Understand visually and tonally what creative executions are right for your brand. Workshop your current branded items, and receive feedback and suggestions for honing them.

Takeaways: Attendees will receive feedback on current creative expressions, and receive a look & feel checklist for your brand.

This workshop will be taught by Kate Howe, an award-winning designer, and brand and marketing strategist. Previously Head of Graphic Design for the NYC Dept. of Design & Construction, she has over 15 years of experience developing brands and designing multi-channel marketing campaigns, for the corporate, startup, not-profit, and public sectors. Kate Holds an MFA from Yale University, and has been published in the New York Times. Honors include the SEGD Sylvia Harris Public Service Award.