CEI

Innovation and investment in rural America.

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Design Strategy: Creating Your Brand Experience

Please Note: This workshop will be postponed due to weather if Portland schools are cancelled on Thursday, 1/4. Please be sure to check your local listings. Please also note that the location of this workshop has changed and will be held at the Marine Trade Center. Location and parking information is below. 

How should you look, feel, speak, and interact in order to create your defined brand experience for customers?

Great, now you can tell people the kind of company you are and the brand you want to build. But how do you translate that into tangible designed items, collateral and communications? How do you brief designers and know if specific applications are ‘on-brand’?

In this workshop: Translate your Brand Strategy into aesthetic and stylistic terms. Understand visually and tonally what creative executions are right for your brand. Workshop your current branded items, and receive feedback and suggestions for honing them.

Takeaways: Attendees will receive feedback on current creative expressions, and receive a look & feel checklist for your brand. Attendees should bring current brand materials if you wish to receive feedback.

This workshop will be taught by Kate Howe, Founder of Better Yet Studio. Kate is an award-winning designer, and brand and marketing strategist. Previously Head of Graphic Design for the NYC Dept. of Design & Construction, she has over 15 years of experience developing brands and designing multi-channel marketing campaigns, for the corporate, startup, not-profit, and public sectors. Kate Holds an MFA from Yale University, and has been published in the New York Times. Honors include the SEGD Sylvia Harris Public Service Award.

 

Location and Parking:

The workshop will be held at the Marine Trade Center building, in the 2nd floor conference room, located at 2 Portland Fish Pier. This is the building that CEI’s Portland office is located in. The conference room is situated at the end of the long hallway once you come off the elevator or up the stairs.

Parking: There is a visitor parking lot next to the building- the spaces directly against the wall of the building are 30 minute spots. The spaces on the opposite side of the lot are 2 hr spots, and the spaces in the drive-up circle are 3 hr visitor spaces.

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  • January 25, 2018
    9:00 am - 10:30 am

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Event Location

CEI - Portland
2 Portland Fish Pier, Ste. 201, Portland, Maine, 04101, United States

Directions to CEI

From South
From the Maine Turnpike, take Exit 45 to 295 North.
From 295 North, take Exit 4 to Commercial Street/Portland Waterfront.

After you cross the Veteran’s Memorial Bridge, turn right at light onto Commercial St. Continue until you pass Becky’s Diner, then the Gulf of Maine Research Institute (on right). Turn right at the next light (intersection of Commercial & Center St.) into the Portland Fish Pier. Follow the road, which weaves between parking lots and goes past Bristol Seafood. The Marine Trade Center building will be visible. Continue driving toward the waterfront until you reach the Marine Trade Center, turn left into the Visitors Parking Lot adjacent to the building. (See parking info below.)

From the North
From Route 295 South, take Exit 7, Franklin Arterial/Route 1A. Proceed on Franklin St, straight through the traffic light. You’ll go up a hill, cross Congress St., then down a hill to Commercial St. Turn right on Commercial St.

Proceed on Commercial until you reach the stoplight at the intersection of Commercial and Center St. You’ll see a sign for the Portland Fish Pier on the stop light. Turn left at the stoplight, toward the waterfront. Follow the road past the white security kiosk. The road weaves between the parking lots and goes past Bristol Seafood.

By now the Marine Trade Center building will be visible. When you reach the Marine Trade Center turn left into the Visitor’s Parking Lot adjacent to the building or park behind the building.

Parking

Guest parking is available in the lot adjacent to the Marine Trade Center. Parking spaces are clearly marked for either 30 minutes or 2 hours. There are also several 3-hour spaces located along the semi-circular drive next to the Visitor’s Parking Lot.