CEI

Innovation and investment in rural America.

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Building a Values-Based Approach to Marketing

You founded your business because you believed strongly enough in something to want to create something new. Taking a values-based approach to marketing helps potential customers understand why you do what you do and how you hope to impact the world or community through that work. In this workshop we will clear the space and time to connect to the “why” at the heart of your work, begin drafts of your core values and beliefs, and workshop them with peers and small groups. You’ll come away with a working draft of the foundation of a values-based messaging strategy: your “Why”, values, and beliefs, and an understanding of how this can be used as a tool to ground marketing and business decisions.

This workshop will be taught by Leah Hurley, Owner of Craft. Leah works with businesses and organizations to amplify their impact through a marketing and communications lens. She has appeared on Greenlight Maine as a judge and mentor, and serves as an Entrepreneur in Residence at the Women’s Business Center at CEI.

Location: This workshop will be held in the 2nd floor conference room of the Marine Trade Center, at 2 Portland Fish Pier, where CEI’s Portland office is located.

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  • January 29, 2019
    9:00 am - 10:30 am

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Event Location

CEI - Portland
2 Portland Fish Pier, Ste. 201, Portland, Maine, 04101, United States

Directions to CEI

From South
From the Maine Turnpike, take Exit 45 to 295 North.
From 295 North, take Exit 4 to Commercial Street/Portland Waterfront.

After you cross the Veteran’s Memorial Bridge, turn right at light onto Commercial St. Continue until you pass Becky’s Diner, then the Gulf of Maine Research Institute (on right). Turn right at the next light (intersection of Commercial & Center St.) into the Portland Fish Pier. Follow the road, which weaves between parking lots and goes past Bristol Seafood. The Marine Trade Center building will be visible. Continue driving toward the waterfront until you reach the Marine Trade Center, turn left into the Visitors Parking Lot adjacent to the building. (See parking info below.)

From the North
From Route 295 South, take Exit 7, Franklin Arterial/Route 1A. Proceed on Franklin St, straight through the traffic light. You’ll go up a hill, cross Congress St., then down a hill to Commercial St. Turn right on Commercial St.

Proceed on Commercial until you reach the stoplight at the intersection of Commercial and Center St. You’ll see a sign for the Portland Fish Pier on the stop light. Turn left at the stoplight, toward the waterfront. Follow the road past the white security kiosk. The road weaves between the parking lots and goes past Bristol Seafood.

By now the Marine Trade Center building will be visible. When you reach the Marine Trade Center turn left into the Visitor’s Parking Lot adjacent to the building or park behind the building.

Parking

Guest parking is available in the lot adjacent to the Marine Trade Center. Parking spaces are clearly marked for either 30 minutes or 2 hours. There are also several 3-hour spaces located along the semi-circular drive next to the Visitor’s Parking Lot.

Due to the COVID-19 Pandemic CEI offices are closed to the public. CEI staff will be working remotely and want to hear from you! Please reach out to your CEI contact regarding scheduled meetings and/or any questions/concerns. Click here for a list of COVID-19 Business Resources.
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