CEI

Innovation and investment in rural America.

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Brand Strategy for Small Business

What is the right brand to support your business?

Ok, so you know what business you want to play in and what your business goals are. A strong brand is the necessary next step, to guide all your operations and communications. But how do you know what that brand should be? How do you know if one brand would be better than another? How do you articulate it to your team and all stakeholders, so that you can all work together to create cohesive image?

In this session: Investigate what’s authentic to your company, what your customers need and want, and market opportunities to determine your optimal brand strategy.

Takeaways: Attendees will develop a unique brand platform, including what you ARE, what you DO, HOW you do it, and what it MEANS. Attendees will also develop a succinct brand positioning statement, showing the unique value that you offer to customers in your market.

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  • February 27, 2019
    9:00 am - 11:00 am

Tickets

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Event Location

CEI - Portland
2 Portland Fish Pier, Ste. 201, Portland, Maine, 04101, United States

Directions to CEI

From South
From the Maine Turnpike, take Exit 45 to 295 North.
From 295 North, take Exit 4 to Commercial Street/Portland Waterfront.

After you cross the Veteran’s Memorial Bridge, turn right at light onto Commercial St. Continue until you pass Becky’s Diner, then the Gulf of Maine Research Institute (on right). Turn right at the next light (intersection of Commercial & Center St.) into the Portland Fish Pier. Follow the road, which weaves between parking lots and goes past Bristol Seafood. The Marine Trade Center building will be visible. Continue driving toward the waterfront until you reach the Marine Trade Center, turn left into the Visitors Parking Lot adjacent to the building. (See parking info below.)

From the North
From Route 295 South, take Exit 7, Franklin Arterial/Route 1A. Proceed on Franklin St, straight through the traffic light. You’ll go up a hill, cross Congress St., then down a hill to Commercial St. Turn right on Commercial St.

Proceed on Commercial until you reach the stoplight at the intersection of Commercial and Center St. You’ll see a sign for the Portland Fish Pier on the stop light. Turn left at the stoplight, toward the waterfront. Follow the road past the white security kiosk. The road weaves between the parking lots and goes past Bristol Seafood.

By now the Marine Trade Center building will be visible. When you reach the Marine Trade Center turn left into the Visitor’s Parking Lot adjacent to the building or park behind the building.

Parking

Guest parking is available in the lot adjacent to the Marine Trade Center. Parking spaces are clearly marked for either 30 minutes or 2 hours. There are also several 3-hour spaces located along the semi-circular drive next to the Visitor’s Parking Lot.