What is the right brand to support your business?

Ok, so you know what business you want to play in and what your business goals are. A strong brand is the necessary next step, to guide all your operations and communications. But how do you know what that brand should be? How do you know if one brand would be better than another? How do you articulate it to your team and all stakeholders, so that you can all work together to create cohesive image?

In this session: Investigate what’s authentic to your company, what your customers need and want, and market opportunities to determine your optimal brand strategy.

Takeaways: Attendees will develop a unique brand platform, including what you ARE, what you DO, HOW you do it, and what it MEANS. Attendees will also develop a succinct brand positioning statement, showing the unique value that you offer to customers in your market.

Due to the COVID-19 Pandemic CEI offices are closed to the public. CEI staff will be working remotely and want to hear from you! Please reach out to your CEI contact regarding scheduled meetings and/or any questions/concerns. Click here for a list of COVID-19 Business Resources.
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