Brand Activation: Bringing Your Brand to Life

Please note that this workshop has been rescheduled from April 10 to May 1. 

What are some top-priority communications and experiences you can create, to make your brand come to life?

Hooray – you know what brand experience you need to create and you can articulate how it looks and feels! How do you really bring it to life as a 360 degree experience? How do you make it permeate your company and interactions with your customers, so that they can’t help but notice and love you?

In this session: Use both Operation Map, and Customer Journey tools to identify opportunities to bring your brand to life. Prioritize the most impactful touch points, and prototype ideas for how they can be.

Takeaways: Attendees will develop a set of high-impact ideas for creating your brand experience, as well as sketches of your top priority ideas.

This workshop will be taught by Kate Howe, an award-winning designer, and brand and marketing strategist. Previously Head of Graphic Design for the NYC Dept. of Design & Construction, she has over 15 years of experience developing brands and designing multi-channel marketing campaigns, for the corporate, startup, not-profit, and public sectors. Kate Holds an MFA from Yale University, and has been published in the New York Times. Honors include the SEGD Sylvia Harris Public Service Award.


This workshop will be held at the Marine Trade Center building, located at 2 Portland Fish Pier. There is a visitor parking lot next to the building- the spaces directly against the wall of the building are 30 minute spots. The spaces on the opposite side of the lot are 2 hr spots, and the spaces in the drive-up circle are 3 hr visitor spaces. Please do not park elsewhere on the pier, as you risk being ticketed.