Brand Activation: Bringing Your Brand to Life

What are some top-priority communications and experiences you can create, to make your brand come to life?

Hooray – you know what brand experience you need to create and you can articulate how it looks and feels! How do you really bring it to life as a 360 degree experience? How do you make it permeate your company and interactions with your customers, so that they can’t help but notice and love you?

In this session: Use both Operation Map, and Customer Journey tools to identify opportunities to bring your brand to life. Prioritize the most impactful touch points, and prototype ideas for how they can be.

Takeaways: Attendees will develop a set of high-impact ideas for creating your brand experience, as well as sketches of your top priority ideas.

This workshop will be taught by Kate Howe, an award-winning designer, and brand and marketing strategist. Previously Head of Graphic Design for the NYC Dept. of Design & Construction, she has over 15 years of experience developing brands and designing multi-channel marketing campaigns, for the corporate, startup, not-profit, and public sectors. Kate Holds an MFA from Yale University, and has been published in the New York Times. Honors include the SEGD Sylvia Harris Public Service Award.