Why do some brands feel instantly magnetic while others fade into the background? It’s not luck—it’s clarity of character.

In this 2-hour workshop, Emily Willis of Modment Studio will dive into the power of brand archetypes: timeless personality frameworks that help businesses connect emotionally with their audience.

Discover which archetype aligns with your business, how it shapes the way you communicate, and how to harness it to create a more cohesive and authentic brand experience.

In this 2-hour session, you will:

• Learn what brand archetypes are and why they resonate across industries
• Take a simple quiz to help you uncover your brand’s primary archetype
• Learn how to apply your archetype to your messaging, visuals, and customer experience

This is an interactive small-group session designed for small business owners who want to stand out by being more themselves. Through guided exercises and group discussions, you’ll gain practical insights into using archetypes to craft stronger emotional connections with your audience.

You’ll leave with a mini guide of tone words, content prompts, and brand alignment tips tailored to your archetype — giving you a clear path to infuse more personality into your brand.

Stop guessing how to “stand out.” Start showing up as the brand you were meant to be.

This program is meant for Maine-Based business owners who are currently in business.

Seats are limited, secure your spot today!

REGISTER TODAY!!

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for people with disabilities will be made if requested at least two weeks in advance. Interpretation is available upon request.